C O M M U N I C A T I O N

S T R A T E G Y

Don’t find customers for your products, find products for your customers.

We market your mountainbike destination, product or service according to your budget, needs and goals.

The mountainbike market and its industry is currently a whirlwind of different wheelsizes, fresh words, fancy new tech and along with it, new disciplines, styles and opportunities. We can help you to position yourself in this jungle of constant change and develop a strong voice for you to #roar like the king of the jungle.

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 1 
 ANALYSIS 

 of your current situation 

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After extensive analysis of the global market,
your business, your competitors  and possible sales channels, segments and their
influencers, we present you the facts of your
current situation. We determine your
marketability, market atractiveness and along with it your future potential. 

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With a lot of fancy tools and even fancier
words we determine and describe your future
market, submarket and segment, in which you are most likely to bring smiles to the faces of your customers.

2
ELABORATION

of market, sub market and segment strategy

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3
POSITIONING

define positioning and goals

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Positioning is everything.

Know who you are, what you can offer and who your potential mountainbiking clients are.

We help you sharpen your profile. 

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4
MARKET CULTIVATION

customized development

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After knowing where you stand, who you are
and what you have to offer, it is time to share your products with the world and make it obtainable.

 

In close cooperation with you, we discuss

your possible distribution channels. 

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5
MARKETING MEASURES

planning of mix and measures

Along with the launch of your product, we will make sure every potential customer will hear you loud and clear.
 

We present possible marketing measures and channels to reach your audience.

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6
PRODUCTION

of marketing measures

Now it's time to produce beautiful images and actually show the mountain bike scene what you have to offer.

But we are not only producing film, still images, ads and online appearences but also events, unique products and other opportunities for your audience to interact.

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7
ASSESSMENT

of impact

After the word is out, we will evaluate the success of our measures and present the facts in order for you to determine whether you marketing dollars were spent wisely. 

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