C O M M U N I C A T I O N
S T R A T E G Y
Don’t find customers for your products, find products for your customers.
We market your mountainbike destination, product or service according to your budget, needs and goals.
The mountainbike market and its industry is currently a whirlwind of different wheelsizes, fresh words, fancy new tech and along with it, new disciplines, styles and opportunities. We can help you to position yourself in this jungle of constant change and develop a strong voice for you to #roar like the king of the jungle.
1
ANALYSIS
of your current situation
After extensive analysis of the global market,
your business, your competitors and possible sales channels, segments and their
influencers, we present you the facts of your
current situation. We determine your
marketability, market atractiveness and along with it your future potential.
With a lot of fancy tools and even fancier
words we determine and describe your future
market, submarket and segment, in which you are most likely to bring smiles to the faces of your customers.
2
ELABORATION
of market, sub market and segment strategy
3
POSITIONING
define positioning and goals
Positioning is everything.
Know who you are, what you can offer and who your potential mountainbiking clients are.
We help you sharpen your profile.
4
MARKET CULTIVATION
customized development
After knowing where you stand, who you are
and what you have to offer, it is time to share your products with the world and make it obtainable.
In close cooperation with you, we discuss
your possible distribution channels.
5
MARKETING MEASURES
planning of mix and measures
Along with the launch of your product, we will make sure every potential customer will hear you loud and clear.
We present possible marketing measures and channels to reach your audience.
6
PRODUCTION
of marketing measures
Now it's time to produce beautiful images and actually show the mountain bike scene what you have to offer.
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But we are not only producing film, still images, ads and online appearences but also events, unique products and other opportunities for your audience to interact.
7
ASSESSMENT
of impact
After the word is out, we will evaluate the success of our measures and present the facts in order for you to determine whether you marketing dollars were spent wisely.
